Cynthia Erivo’s Smile Now Insured for $2 Million in New Listerine Deal

HOLLYWOOD — Cynthia Erivo may be known for her soaring vocals and award-winning acting, but now she’s making headlines for something a little more unexpected — her smile.

The Wicked star has officially become Listerine’s newest brand ambassador, and in a bold marketing move, the company has insured her smile for a staggering $2 million.

A Smile Worth Millions

Erivo, 38, isn’t just known for her powerhouse performances — she’s also recognized for her flawless teeth and signature front-tooth gap, which has become a beloved part of her image. According to Erivo, her obsession with oral hygiene started early.

“I’m the geeky kid who was like, ‘I’m brushing my teeth,’” she told People. “I don’t think my mom ever had to fight me on it.”

Her oral care routine isn’t just for red carpet appearances. It’s actually part of her pre-performance ritual.

“It’s the last thing I do before I go on stage,” she explained. “It sort of gives me a restart before I go on and sing or speak.”

Why Listerine Backed Erivo’s Mouth

Kamran Shahzad, head of commercial oral care at Kenvue, called the collaboration with Erivo a “bold move”, saying her “recognizable smile” made her the perfect partner to raise awareness for the power of mouthwash.

Listerine isn’t the first brand to insure a celebrity’s body part, but this $2 million policy puts Erivo among Hollywood’s elite in the ever-growing trend of protecting marketable features.

Celebrity Body Part Insurance: A Star-Studded Trend

Erivo joins a long list of stars whose physical features have received jaw-dropping insurance policies:

• America Ferrera’s smile was famously insured for $10 million by Aquafresh during her Ugly Betty days
• Jamie Lee Curtis reportedly insured her legs for $1 million
• Nick Cannon made headlines when his reproductive health was insured for $10 million by Dr. Squatch

These policies may seem quirky, but in the world of celebrity endorsements, body part insurance is serious business.

What’s Next for Cynthia Erivo

Erivo continues to rise as one of the most respected and versatile performers of her generation. From her breakout performance in The Color Purple to her emotional role in Harriet and now her musical turn in Wicked, she’s proving there’s no limit to her range — or her influence.

And now, with the most valuable smile in the business, her next big performance will be delivered with even more sparkle.

Would you insure your smile for $2 million if given the chance? What celebrity body part do you think is worth the most? Drop your thoughts and join the conversation at ChicagoMusicGuide.com.