Florida born, Chicago made – The New Starts Now delivers a unique take on a sound lovingly rooted in mid-’90s pop-rock. Connecting with an upbeat, soundtrack-ready approach concentrated in melody and hum-worthy hooks. The name is a declaration to exist with purpose as they claim the mindset to Stand for the Broken & Sing for the Voiceless.
Deriving it’s sound from the MTV Generation, a blend of characteristics & influences that range wide on the spectrum seamlessly marries the acoustic presence reminiscent of “Wonderwall” with the driving low end of late 90’s hip hop. Artists such as The Fugees and Tom Petty serve as tentpoles to the foundation which The New Starts Now shines between.