Velvety-voiced, R&B tunesmith, Aryk Crowder’s, latest single “creamandsugar” dropped today, complete with a lyric video that portrays texting as an art form.
Produced by hip-hop goliath, Professor Fox (Chance the Rapper, Vic Mensa, Mac Miller) and mixed by musical magi Matt Hennessy (Jay-Z, Kanye West), the sorrowful soul single serves as a sentimental score to anyone wondering alone in splitsville.
The bittersweet “creamandsugar” has a cappuccino foam feel, airy but concentrated. Confessional verses of a man humbled and slow jam hum-along hooks, Crowder’s longing makes for an indelible groove of hypnotic beat grief and head-swaying introspection.
The video (optic-wiz Lenny Gilmore) captures the complicated communication that all parties in a breakup try to navigate via the gas-lighting isolation device known as the smartphone. Lyrics like “Miss that normal everyday shit/Shopping for groceries Saturday shit” initially garner a false benign designation, but once you ruminate on said prose, it’s the kind of painful realization that’ll keep up all night in mourning.
The engaging visual narrative concludes on a heartbreaking cliffhanger that every millennial can relate too…</3
Biography: Everything about Chicago raised,LA based soul/pop sensation Aryk Crowder has been about building a sturdy, tangible structure on which his unique vision can thrive. From his early four-track recordings in a studio apartment to recent grass-roots efforts in crowd-sourcing and charity work to the hand-stamped artwork and distribution his last EP it’s all innovative, creative and certainly DIY, but Crowder’s ethic also hearkens back to a time before DIY was hip or underground. With his own two hands, Crowder isn’t building walls in order to stand-out, so much as bridges.
Though comparisons to Jeff Buckley, John Mayer or Ben Harper aren’t unwarranted, Crowder sports more love for true soul music than any of the above. Whether solo or joined by his infections live band, Crowder has wow’d audiences as an opener for national touring artists (Yuna, Jordan Knight,Mat Kearney,and more) as well as at a sold-out, debut appearance at Angels & Kings (owned by Fall Out Boy’s Pete Wentz). Crowder has also racked up several stunning live on-air performances on WGN 720AM, WBEZ 91.5FM, Vocalo 90.7FM and JBTV, reaching worldwide audiences listening over the internet.
Crowder’s connections to his fans and his city are far from done when the final note is sung or the last instrument cable is wrapped up for the night. He’s bringing human emotion (and handmade keepsakes in which to collect them) back in an age of a point-and-click music industry.