Viral TikTok Claims “Salt & Vinegar” vs. “Vinegar & Salt” Chips Taste Different — But Is It True?
CHARLOTTE, N.C. — A grocery shopper’s TikTok has gone viral after suggesting there’s a hidden difference between “Salt & Vinegar” chips and “Vinegar & Salt” chips, sparking debate among snack lovers.
The TikTok That Sparked the Debate
TikTok creator Kenda (@itsmekenda) filmed herself in a grocery store pointing out that some brands label their products “Salt & Vinegar,” while others say “Vinegar & Salt.” Her video, which has gained more than 278,000 views, claimed that:
@itsmekenda this is something I already knew but I wanted to see if anybody else knew that 😂
- Chips labeled “Salt & Vinegar” have more salt than vinegar.
- Chips labeled “Vinegar & Salt” have more vinegar than salt.
Do the Labels Hold Up?
When BroBible reviewed the nutrition facts, the claim didn’t stand.
For example:
- Crav’n’s Salt & Vinegar chips: 270 milligrams of sodium per serving.
- Tom’s Vinegar & Salt chips: 330 milligrams of sodium per serving.
Both brands list salt before vinegar in their ingredients, meaning salt is used in greater quantity. That indicates the naming order doesn’t guarantee which flavor dominates.
Still, differences in flavoring formulas could affect taste. Tom’s chips, for instance, use a layered blend of sodium diacetate, citric acid, lactose, tartaric acid, malic acid, and sugar, creating a sharper vinegar punch compared to Crav’n’s simpler recipe of vinegar and malic acid.
Other Brands and Consumer Reactions
Other chip makers do flip the balance. For instance, Boulder Canyon’s Malt Vinegar & Sea Salt chips list vinegar before salt, with a slightly lower sodium content of 230 milligrams per serving.
TikTok commenters had mixed reactions:
- “I have never seen a vinegar and salt chip in all my days.”
- “Ok, where do you live? I’ve never seen those before!”
- Others thanked the creator: “You done learned me something today.”
Some even weighed in with brand loyalty, with one saying: “Tom’s Vinegar and Salt better!!! Especially the waves.”
The Bottom Line
While TikTok suggested the name order indicates the salt-to-vinegar ratio, nutrition labels show that salt usually outweighs vinegar regardless of labeling. However, flavor intensity often comes down to recipe complexity rather than ingredient order.
The viral video shows how quickly everyday grocery details can spark online debates — and how sometimes, a closer look at the nutrition facts tells the real story. For more food culture trends and snack debates, keep following ChicagoMusicGuide.com.