Gold’s Gym Opens Luxe Flagship at Beverly Center with 24-Hour Fitness and Glute Factory
LOS ANGELES, CA — The iconic Gold’s Gym brand has opened the doors to its newest and most luxurious location yet — a 33,000-square-foot flagship gym inside the famous Beverly Center mall. Designed as a next-level workout experience, this location promises state-of-the-art equipment, 24/7 access, and amenities designed to impress even the most seasoned fitness buffs.
The launch brought long lines on opening day as hundreds of Angelenos lined up for early access to what is now considered one of the most upscale gym offerings in the city.
A New Era for Fitness in L.A.
The new Gold’s Gym flagship features:
- Atlantis Strength training equipment
- A dedicated “Glute Factory” for targeted lower body workouts
- Turf training zone
- In-house juice bar
- Spacious cardio and free weight zones
- Sauna and steam room facilities
Starting Tuesday through Friday, the gym is open 24 hours a day, accommodating everyone from early risers to night owls. This feature was added in direct response to demand for late-night workout options in the post-pandemic era.
“The space is thoughtfully designed to cater to the needs of L.A.’s diverse, wellness-driven community,” said Brian Morris, senior VP of sales and marketing at Gold’s Gym SoCal.
“We can’t wait to share the Gold’s Gym SoCal experience in this conveniently situated spot.”
Early Birds Got the Swag
The first 200 guests to walk through the door received an exclusive Gold’s Gym swag bag and were entered into a drawing for a free 12-month membership. And if you missed the soft launch, don’t worry — the official grand opening event is scheduled for September, promising food, games, and fitness challenges.
Location Meets Lifestyle
Beverly Center’s general manager Brian Parent added that this partnership was a natural fit:
“We’re known around the world as L.A.’s iconic shopping and entertainment destination, and partnering with a brand like Gold’s Gym — which also holds global recognition — just makes sense.”
The new gym is expected to become a hotspot for fitness-minded locals, tourists, and influencers alike, merging wellness with lifestyle in one of the city’s busiest retail hubs.
You can find more about the location on Gold’s Gym’s website.
Share Your Fitness Experience
Have you checked out the new Gold’s Gym at Beverly Center? Tell us what you think — or let us know your favorite place to train in L.A.
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