Coca-Cola Amphitheater Earns Praise—and a Loud Complaint Over Sky-High Concession Prices
BIRMINGHAM, AL — The newly opened Coca-Cola Amphitheater is already making waves in Alabama’s live music scene, earning applause for its acoustics, scenic location, and overall vibe. But one thing has concertgoers grumbling louder than the basslines: the prices at the concession stands.
Despite glowing reviews about performances and the atmosphere, some fans are calling out what they feel is a major misstep—“INSANELY expensive” food and drink options, with beers reportedly going for $18 and pretzels for $9.
Praise for the Venue’s Aesthetic and Sound
Located in the freshly redeveloped Ascension St. Vincent’s Parkside area, the Coca-Cola Amphitheater has quickly become a sought-after destination for live music. Fans who attended recent shows by country and rock artists praised the natural views, tiered lawn layout, and crystal-clear audio, calling it “one of the best concert settings in the South.”
The venue also offers improved ADA accessibility and modern amenities that have been lacking in the region for years. Its open-air setup under the Alabama stars has been a major hit, especially as summer festival season continues.
But the Concession Prices? “Ridiculous,” Fans Say
Many attendees took to social media and fan forums to vent their frustration about the cost of food and drinks. The most common complaints focused on:
- $18 domestic beers
- $12 seltzers
- $9 pretzels and hot dogs
- $7 bottled water
One viral comment from a local concertgoer read: “The show was great, but these concession prices are an insult. We’re not in Vegas.”
Others echoed the sentiment, urging organizers and vendors to adjust pricing before the backlash outweighs the buzz.
Venue Responds to Concerns
While no official price changes have been announced, a spokesperson for the amphitheater acknowledged the feedback and said they are working with food vendors to evaluate options.
“We’re proud to offer a premium concert experience, and part of that is listening to our guests,” the statement read.
What’s Next on the Schedule
Despite the criticism, the venue remains packed with upcoming performances, including:
- Kacey Musgraves – Aug. 8
- The Revivalists – Aug. 14
- Blink-182 – Sept. 3
Fans are encouraged to arrive early, hydrate beforehand, and plan accordingly if hoping to avoid concession sticker shock.
Have you been to a show at the Coca-Cola Amphitheater yet? What did you think of the prices—and the performances? Share your experience with us at ChicagoMusicGuide.com.