Jack White’s Las Vegas Concert Poster Became a Playable Board Game, Sold Out at Fontainebleau, and Returns as Limited Artist Copies This Week

LAS VEGAS, NV — Jack White’s latest concert poster is not just something fans can frame. It is also a board game, and the unusual crossover has already proven popular: the first 350 copies sold at his Las Vegas show were snapped up quickly.

Created for White’s Oct. 2 performance at BleauLive Theater inside Fontainebleau Las Vegas, the poster titled Jack White: Las Vegas Frenzy turns a concert souvenir into an interactive object. Fans who buy the poster can play a game built around record grooves, a finish line marked SHOWTIME, and a race to get White and his band to the stage before the music starts.

How the poster turns a concert into a race around record grooves

The poster measures 18 by 24 inches and was designed by Chicago artist Matthew Jacobson, who built the concept around White’s long-running interest in physical music formats. The game uses three grooves labeled 33⅓, 45 and 78 RPM as racing paths, which gives the design a clear vinyl connection.

Players use song-inspired cards and track connections to move through the board. The object is to reach the SHOWTIME finish line before anyone else, making the poster feel like a playful extension of the concert itself rather than a separate souvenir.

Jacobson’s edition includes a 52-card deck, six wooden playing pieces, a custom wooden die, four mystery cards and a rulebook. It is built for two to six players, so it can work as a group activity instead of a display-only collectible.

The sold-out concert copies and the limited run behind the release

The run was tightly controlled from the start. The poster edition is limited to 480 copies in total, including those set aside for the show, the band and the artist. The 350 copies sold at the concert sold out, showing immediate demand from White fans in the room.

Artist copies go on sale Oct. 9 at noon Central for $150 plus shipping through Jacobson’s Magic Paper shop. That separate release gives fans who missed the concert a second chance, but only a narrow one, since the overall edition remains small.

For collectors, the appeal is built into the format itself. Most concert posters celebrate a date and venue. This one offers an additional reason to touch it, open it and actually use it.

A postshow game night extended the poster beyond the merchandise table

Jacobson carried the idea further after the concert by hosting Jack White Game Night at Fontainebleau’s Azul Lounge. Fans gathered around tables to learn the rules and play together after the show, turning the poster into a social event as well as a collectible.

The gathering added a second life to the merchandise. Instead of leaving the theater with only a poster to roll up and take home, attendees had a chance to sit down, handle the game pieces and connect the souvenir directly to the performance they had just seen.

That extra layer fits White’s reputation for making physical releases feel like experiences. In this case, the object was designed not simply to be owned, but to be shared.

An old-school board-game commercial gave the release another playful layer

The game also arrived with its own commercial styled like a 1980s board-game ad. Jacobson wrote the roughly 45-second spot, while filmmaker Steve Delahoyde directed and edited it. The clip was posted on White’s official Instagram account.

The ad’s exaggerated tone matches the concept well. Vintage toy commercials leaned into bright enthusiasm and fast-cut spectacle, and this promo uses that same energy to make the poster-game feel like a product from another era, even though it is brand new.

That kind of presentation helps the release stand out in a merch landscape that often repeats the same formulas. Here, the packaging is part of the joke and part of the appeal.

Matthew Jacobson’s long creative partnership with White keeps pushing printed objects

Jacobson has spent 15 years designing concert posters for White, and his résumé explains why this release feels so distinctive. He previously served as head of design for Third Man Records and has also held executive creative roles at advertising agencies.

His work often explores what happens when printed materials become interactive. Past projects for White included poster-sized playing cards and a double-sided concert poster paired with a custom card set called The Jack Pack, which he co-wrote with Cards Against Humanity’s writers and which the company printed.

He has also designed playing cards for Spoon, hidden scratch-off slot machines inside concert posters and created artwork with magic tricks. One poster even came with a complimentary tattoo available at the venue, and in 2022 Jacobson opened for White in Las Vegas by performing magic before the show.

Why this poster fits Jack White’s vinyl-minded world

The board-game poster makes sense in the larger world around White, whose interest in vinyl and other physical formats has long shaped his work with Third Man Records. The grooves, the speeds and the mechanics all echo a musician who has repeatedly treated records as more than just carriers for songs.

Concert posters usually become framed keepsakes, valuable because of the night they mark. Jacobson’s design asks fans to think differently: preserve it untouched, or spread it out on a table and play it.

With only 480 copies made, Jack White: Las Vegas Frenzy doubles as both a collectible and a game night invitation. For fans, that means the merchandise can live on the wall, or it can end up in the middle of a table with the die in play.

Chicago's music scene, one story at a time — Chicago Music Guide.